PiEMAN @ THE PANTRY

Concept, Director, Camera, Editor

The Pantry wanted a promotional video made. I pitched the idea of following just one of this baked goods from start to finish. This way the audience gets to see the detail and effort put into just one of his pies. When the final shot comes into view and we see not just the pies but the other goods on offer the viewer realises that the same energy and craft goes into everything he bakes. The jazz drumming further conveys the idea of the level of artistry required to make delicious food.